Last updated: 22/05/2026
Privacy Policy
HueMetric Digital (“HueMetric Digital”, “we”, “us”, “our”) respects your privacy and is committed to protecting your personal information in line with the Protection of Personal Information Act 4 of 2013 (“POPIA”). This policy explains what personal information we collect through huemetricdigital.com (the “Site”), why we collect it, and your rights.
1. Who we are
HueMetric Digital is a digital marketing business operated as a sole proprietorship by Annique van Staden, based in South Africa.
Responsible Party / Information Officer: Annique van Staden
Email: info@huemetricdigital.com
Address: Cape Town, Wester Cape, South Africa
2. The personal information we collect
Information you give us:
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Contact details you submit through our contact or enquiry form — typically your name, email address, phone number (optional) and the content of your message.
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Information you provide when you engage us as a client, or correspond with us by email.
Information we collect automatically:
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Cookies and usage data collected via Google Analytics 4 (GA4), such as your approximate location, device and browser type, pages viewed, and how you arrived at the Site.
3. Why we collect it and our lawful basis
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To respond to your enquiries and provide the information or services you request (performance of, or steps towards, a contract).
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To provide and manage our services to clients.
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To understand and improve how the Site is used (our legitimate interest, and your consent for analytics cookies).
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To send you information you have asked for or consented to receive.
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To comply with legal obligations.
Where we rely on your consent (for example analytics cookies or marketing emails), you may withdraw it at any time.
4. Cookies and analytics
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We use cookies and similar technologies, including GA4, to understand Site usage. You can control cookies through our cookie banner and your browser settings.
5. How we share your information
We do not sell your personal information. We may share it with:
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Service providers who help us run the Site and business — for example our website platform (Wix), analytics provider (Google), and email provider (Google Workspace) — who process information on our behalf.
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Professional advisors, or authorities, where required by law.
6. Cross-border transfers
Some of our service providers (such as Google and Wix) may store or process information on servers outside South Africa. Where this happens, we take reasonable steps to ensure your information is protected in line with POPIA, including relying on providers that are subject to laws or binding rules offering adequate protection.
7. How we keep it safe
We apply reasonable technical and organisational measures to protect personal information against loss, unauthorised access or misuse. No method of transmission over the internet is completely secure, but we work to protect your information and review our safeguards.
8. How long we keep it
We keep personal information only for as long as necessary for the purposes described above, or as required by law, after which it is deleted or de-identified.
9. Your rights under POPIA
Subject to POPIA, you have the right to:
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Ask what personal information we hold about you and request access to it.
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Ask us to correct or delete personal information that is inaccurate, irrelevant or no longer needed.
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Object to the processing of your personal information in certain circumstances.
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Withdraw your consent where we rely on it.
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Lodge a complaint with the Information Regulator.
To exercise any of these rights, email us at info@huemetricdigital.com.
10. Contacting the Information Regulator
If you are unhappy with how we handle your personal information, you may contact:
The Information Regulator (South Africa)
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Website: inforegulator.org.za
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Complaints: via the eServices portal (eservices.inforegulator.org.za) or POPIAComplaints@inforegulator.org.za
11. Children
The Site is not directed at children under 18, and we do not knowingly collect their personal information.
12. Changes to this policy
We may update this policy from time to time. The latest version will always be posted on this page with the date it was last updated.
13. Contact us
Questions about this policy or your personal information?
Email info@huemetricdigital.com.